Kylie Jenner, the youngest of the Kardashian family, has become a savvy entrepreneur today. Her journey from “Keeping Up with the Kardashians” to billionaire brands and millions of followers shows both the power of the modern celebrity and the unique opportunities the age of social media has brought about.
Early Life: Hollywood Heritage and Family Dynamics
Kylie Kristen Jenner was born on August 10, 1997, in Los Angeles. She was thrust into the limelight. Kylie, the daughter of Kris Jenner, a media and business mogul, and Caitlyn Jenner (who was formerly Bruce Jenner and was an Olympic decathlon champion. Her father, Caitlyn Jenner, had four children through his first marriage: three boys, Bert, Brandon, and Brody, and the only girl, Cassandra. Kendall Jenner, her sister, is a model and collaborator.
Kylie went to Sierra Canyon School. She used to cheer and perform in school plays. Later, she went for homeschooling as she got popular and started her own business.
Biography on Kylie Jenner
| Detail | Information |
| Full Name | Kylie Kristen Jenner |
| Date of Birth | August 10, 1997 |
| Place of Birth | Los Angeles, California, USA |
| Parents | Kris Jenner (mother), Caitlyn Jenner (father, formerly Bruce Jenner) |
| Siblings (Biological) | Kendall Jenner (full sister) |
| Siblings (Half/Step) | Kourtney, Kim, Khloé, Rob Kardashian (maternal); Burt, Brandon, Brody, Cassandra Jenner (paternal) |
| Education | Sierra Canyon School; home-schooled (graduated 2015) |
| Children | Stormi Webster (2018), Aire Webster (2022) |
| Known For | Reality television, entrepreneur, beauty mogul, social media influencer |
Family Highlights
| Family Member | Highlight |
| Kris Jenner | Mother, Kardashian-Jenner family matriarch/manager |
| Caitlyn Jenner | Father, Olympic gold medalist, transgender activist |
| Kendall Jenner | Full sister, supermodel, business partner (Kendall & Kylie line) |
| Kardashians | Half-siblings; starred together on “Keeping Up with the Kardashians” |
| Children | Two (Stormi, Aire) with rapper Travis Scott; publicly raises children while protecting privacy |
Career Highlights
| Year | Event/Highlight | Details |
| 2007 | Debut on KUWTK | Joined reality TV with family at age 10 |
| 2013 | “Kendall & Kylie” clothing line | Early fashion venture with sister Kendall |
| 2015 | Launch of Kylie Lip Kits | Sold out first product instantly; brand foundation |
| 2016 | Expansion to Kylie Cosmetics | Grew to include wider makeup beyond lips |
| 2018 | Products in Ulta Beauty stores | Signalled transition from digital to mass retail |
| 2019 | Forbes “Youngest Self-Made Billionaire” | Title later debated, but confirmed her business impact |
| 2019 | Sold 51% of Kylie Cosmetics to Coty Inc. | Deal valued the brand at $1.2billion |
| 2019 | Launch of Kylie Skin | Expanded into skincare |
| 2021 | Launch of Kylie Baby | Skincare and haircare for children |
| 2023 | Launch of Khy fashion line | Digital-first, celebrity-collaborated brand |
| 2022-25 | Social Media Domination | 400+ million Instagram followers; up to $1.8 million/post |
| 2022+ | Star in Hulu’s “The Kardashians” | Reality show continues family’s pop culture influence |
Breaking Out: Reality TV and Early Ventures
At only 10 years old, Kylie and her family made their debut on the pop-culture phenomenon Keeping Up with the Kardashians (2007–2021), which transformed the television treatment of celebrity. The reality series has given way to a number of spin-off shows, endorsement deals and a new Hulu series – The Kardashians.
When Kylie was a teenager, she and Kendall partnered with PacSun for a clothing line called “Kendall & Kylie.”
The Birth of Kylie Cosmetics: An Empire Begins
Kylie’s early teen signature look, especially her lips, became the topic of discussion and ultimately the source of public scrutiny and her own insecurity. Utilising that story, Kylie produced the first Kylie Lip Kits in November 2015. With $250,000 of her own money that she made from modelling, Kylie’s gamble paid off with the stock selling out in less than a minute. After the lip kits’ huge success, Kylie Cosmetics launched many other products, including eyeshadow kits, highlighters, eyeliners, and others.
Kylie’s products hit Ulta’s store shelves by late 2018. Bringing digital sales to a physical store helped Kylie’s brand solidify her mass appeal.
Billion-Dollar Headlines and Controversy
In 2019, Forbes referred to Kylie Jenner as the “youngest self-made billionaire” at the age of 21. Kylie Jenner has been criticised for calling herself “self-made” because their family is rich. Later, Forbes said that the Jenners exaggerated Kylie’s net worth. Even with the drama between Kylie’s team, she has left a strong mark on the business. Most notably, after selling 51% of Kylie Cosmetics to Coty Inc. for $600 million, the company was valued at a whopping $1.2 billion.
Diversification and Brand Expansion
Jenner has consistently broadened her business footprint:
- Kylie Skin: Skincare line launched in 2019, catering to beauty’s next generation.
- Kylie Baby: Haircare and skincare products for children.
- Khy: Fashion line known for high-profile collaborations and digital-first launches.
- Major Collaborations: Recent campaigns with Miu Miu and collaborations with Frankies Bikinis.
Utilising her social media power of over 400 million Instagram followers, she has been able to promote products, initiate trends and earn up to $1.8 million per post.
The Power of Social Media
Kylie’s unprecedented digital presence separates her from other celebrity entrepreneurs. From Instagram reveals to direct customer engagement, her ability to sell out product lines in minutes and maintain relevance is driven by a real-time, highly engaged online community.
Family Matters: Motherhood, Privacy, and Public Life
Kylie is a mother of two, Stormi (born 2018) and Aire (born 2022), with rapper Travis Scott. Jenner is candid about the pressures of raising children under public scrutiny and is intentional about protecting their privacy, sharing glimpses of their lives without subjecting them to the harshest spotlight.
Recent Updates: Relationships, Fashion, and Personal Growth
Kylie’s personal life often overlaps with her business ventures. Her documented relationship with Timothée Chalamet provides a window into managing romance amid global fame and busy schedules. She continues to draw attention with headline-making Met Gala appearances, European vacations, and viral fashion moments.
Jenner has expressed pride in her daughter’s artistic inclinations and has hinted at the possibility of supporting Stormi in the entertainment industry, perhaps even stepping into a “momager” role like her own mother, Kris.
Kylie Jenner’s Net Worth and Business Resilience
By 2025, estimates place Kylie’s net worth between $700 million and $750 million. Her income is now derived from:
- Kylie Cosmetics and Skincare
- Kylie Baby and Khy fashion ventures
- Social media deals and endorsements
- Reality TV contracts
- Investments and real estate.
Kylie Jenner’s Mindset and Success Formula
Key philosophies underpin Kylie’s achievements:
- Leverage Your Narrative: Kylie turned personal insecurities and public fascination with her lips into a business empire.
- Stay Authentic: She is known for setting, not following, trends.
- Diversify: Jenner continually expands into new categories.
- Resilience: Lifelong public scrutiny has given her “thick skin.”
- Empowerment: Through her journey, she wants to inspire others, especially young women, to pursue their dreams.
Frequently Asked Questions About Kylie Jenner
How did Kylie Jenner become famous?
Kylie rose to fame as the youngest member of Keeping Up with the Kardashians, beginning in 2007 at age 10. The reality show provided a platform for her later ventures.
What is Kylie Jenner’s main business?
Kylie is the founder of Kylie Cosmetics, a globally recognised beauty brand that started with viral Lip Kits and quickly expanded into a multi-product empire.
Is Kylie Jenner really “self-made”?
The title has sparked debate. While she undeniably leveraged family connections, Jenner made bold, personal business decisions that catapulted her to unprecedented success.
What are Kylie’s latest projects?
Kylie continues to develop Kylie Skin, launch new Kylie fashion lines, and partner on major fashion campaigns (e.g., Miu Miu, Frankies Bikinis). She also stars in Hulu’s The Kardashians.
How much is Kylie Jenner’s Net worth?
As of 2025, her estimated net worth stands between $700–$750 million, primarily from business ventures, endorsements, and social media.
Does Kylie Jenner have children?
Yes, she has two children, Stormi and Air, with rapper Travis Scott. Kylie is vocal about wanting to protect their privacy and nurture their personal growth.
How does Kylie Jenner use her social media influence?
Kylie’s Instagram and online presence are central to her brand strategy. She directly promotes her products, shares life updates, and builds global anticipation for launches.
What are Kylie Jenner’s tips for aspiring entrepreneurs?
She advocates for knowing your strengths, maintaining authenticity, being resilient, and surrounding yourself with trusted experts. Kylie’s story is evidence that narrative and confidence can transform even the most challenging situations into opportunities.